Home Services Marketing Experts. Proven. Transparent

Home Services Google Pay Per Click

Get More out of Your
Google Ads

  • Your ad budget deserves better than a generalist agency
  • Campaigns built on data, not assumptions
  • Real results. Real-time reporting. No confusion
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PPC EXPERTISE THAT DRIVES RESULTS

Most agencies learn Google Ads from blog posts and YouTube videos. We learned it from the inside. With a former Google Senior Digital Strategist on our team—over 11 years at Google—we know how the platform actually works, not just how it's supposed to work.

That means smarter targeting, tighter campaigns, and ad spend that actually turns into booked jobs. Every campaign we build is tailored specifically for home services contractors, with full lead tracking down to the keyword level so you know exactly what's working.

You get continuous optimization, real-time reporting you can actually understand, and a team that treats your budget like it's our own. We handle the complexity of Google Ads so you can focus on running your business.

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How long does it take to get results on PPC?

Faster than you'd expect. Google's AI needs about two weeks to learn and optimize your campaign—that's the platform's built-in learning period, not ours. But even during that window, you'll likely start seeing leads come in.Once the learning phase wraps, performance ramps up quickly. Unlike agencies that tell you to wait 2–3 months before expecting anything, we build campaigns that start delivering from day one. You'll have real-time reporting so you can see exactly what's happening with your ad spend—no guessing, no waiting around hoping it's working.

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YOUR AD SPEND SHOULD WORK AS HARD AS YOU DO

GOOGLE ADS MANAGEMENT FOR CONTRACTORS

We build PPC campaigns that target homeowners actively searching for your services—not tire-kickers. Every campaign includes keyword-level tracking, call monitoring, and clear reporting so you can see the ROI in real time.
Your budget. Your leads. Your growth.

  • Fully managed campaigns from start to finish—you run your business, we run your ads.
  • Monthly insights you can actually understand—no jargon, no fluff, just the numbers that matter.
  • We measure what matters: booked jobs and revenue—not impressions and clicks.

Strategy Built on Data

We use real performance data and deep industry knowledge to build campaigns that reach the right homeowners—not just anyone with a pulse.

Full Visibility

We track every call and form submission back to the exact keyword that triggered it—so you always know what's driving results.

Pages Built to Book Jobs

We don't just send traffic to your homepage. We build dedicated pages engineered to convert.

WHY SPECIALIZATION MATTERS IN PPC?

Most agencies treat every client the same—same templates, same strategies, same generic approach. That doesn't work for contractors. You need a partner who understands how homeowners search, what makes them call, and how to beat the competition in your service area. That's what you get with a specialist: faster results, smarter campaigns, and full visibility into your ad spend.

Google Masters Budget Agencies In-House/DIY
👤 Point of Contact A dedicated account manager who knows your business and responds fast Ticket queues, chatbots, or whoever's available that day One person juggling ten other responsibilities
📈 Results Measured by ROI—leads that actually close High volume, low quality—lots of clicks, few real customers No clear accountability and easy to mismanage spend
📊 Reporting Clear, consistent reports focused on revenue—not vanity metrics Automated dashboards that are vague or hard to interpret Low priority and limited by whoever's running it
🎯 Strategy Built specifically for home services with proven playbooks Copy-paste templates used across every industry Trial and error with a steep learning curve
📦 Deliverables Continuous optimizations tied directly to performance Surface-level tweaks with no real impact Sporadic updates when there's time between other tasks

Do PPC Ads Work?

Yes—when they're done right. The problem is most contractors have been burned by agencies that delivered clicks but not customers. That's not a PPC problem. That's a strategy problem.

Google Ads puts you in front of homeowners the moment they're searching for services like yours. No waiting for SEO to kick in. No hoping someone sees your truck. Just qualified leads actively looking for help right now.

But here's the catch: the platform is complex, and it's easy to waste money if you don't know what you're doing. That's where we come in. With a former Google Senior Digital Strategist on our team, we know how to build campaigns that target the right people, in the right areas, with the right message—and we track every lead back to the keyword that generated it.

We use these same strategies to grow our own business. The real question isn't whether PPC works—it's whether your current ads are working for you.

HOMEOWNERS ARE SEARCHING RIGHT NOW. ARE THEY FINDING YOU—OR YOUR COMPETITORS?

Every day, people in your service area are Googling "plumber near me," "emergency AC repair," or "roof replacement." They're ready to hire. The only question is who shows up first.

With Google Ads, you don't wait for customers to stumble across your website. You meet them at the exact moment they need you—right at the top of the search results.

  • We target the keywords that drive revenue—not just traffic. Every ad is built around the searches that lead to booked jobs.
  • We optimize continuously and report monthly—so you always know what's working and what we're doing to improve it.
  • You see the full picture in your dashboard—which ads are converting, which keywords are winning, and how much revenue your campaigns are generating.
FAQS

Commonly Asked Questions

How does PPC work?

PPC (pay-per-click) puts your business at the top of Google the moment someone searches for your services. You only pay when they actually click—so every dollar goes toward reaching real potential customers, not just impressions.

But here's the thing: most contractors who've tried PPC didn't fail because the platform doesn't work. They failed because the campaigns weren't set up right—wrong keywords, weak targeting, no tracking, and budgets that bled out with nothing to show for it.

We take a different approach. Instead of throwing money at broad campaigns and hoping something sticks, we start focused—targeting the highest-intent keywords in your service area and tracking every lead. Then we scale what's working and cut what isn't. You get steady, qualified leads without burning through your budget on guesswork.

What’s the difference between PPC and SEO?

Both get you in front of people searching on Google—but they work differently.

PPC is paid advertising. You pay to show up at the top of search results immediately. The moment your campaign goes live, you're visible to potential customers actively searching for your services.

SEO is the long game. It's about optimizing your website and content so you rank higher in the organic (unpaid) results over time. It takes longer to build, but the traffic is "free" once you're ranking.

Here's our take: the best strategy uses both. Our goal is to get your business showing up four times on page one—in the paid ads, the local map pack ad, the organic map results, and the organic listings. That kind of visibility dominates your market.

That said, if you can only invest in one to start, SEO typically delivers better long-term value since many searchers scroll past the ads. But if you need leads now, PPC gets you there faster. We'll help you figure out the right mix based on your goals and budget.

How do you approach PPC?

We don't believe in dumping your budget into Google and hoping for the best. That's how money gets wasted.

Instead, we start lean and intentional. We launch with tightly targeted campaigns focused on your highest-value services and most important service areas. This lets us gather real data quickly—without burning through your budget on broad, unproven keywords.

From there, we optimize. We cut what's not converting and scale what is. The result is a campaign that's built around your actual results, not guesswork or industry templates.

This approach takes a little more patience upfront, but it means every dollar is working harder—and you end up with a custom campaign that's dialed in specifically for your business.

Take the leap

Get in touch with us and see if we're a right fit. We'll show you exactly what needs to be done to help you dominate your business on Google Maps & Online.

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